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Luke Tudor Griffiths
luketudorgriffiths@gmail.com  |  LinkedIn  |  Download PDF NEW!

OBJECTIVE: Product designer and design lead with 10+ years building consumer digital products, combining hands-on design with people leadership. Experienced in developing designers, partnering closely with Product and Engineering, and moving between strategy, research, prototyping and visual craft.

THE ECONOMIST   2022-Present  /  London
Product Design Manager, Engagement
Previously Product Design Manager, Ecommerce; Lead Product Designer
*Lead designers across Engagement, including The Economist app. Manage a team of 5 product designers while staying close to product direction, critique and craft.
*Led design across subscription journeys: acquisition, engagement, new propositions, account management, switching, cancellation and retention.
*Pushed subscription marketing beyond conventional ecommerce patterns, toward a more editorial, brand-led approach.
*Led the redesign of subscription account management, stepping into hands-on design to keep momentum.
*Recruit, coach and develop designers, and build business cases for promotions.

FINANCIAL TIMES   2017-2022  /  London
Lead Product Designer
Previously Senior Product Designer
*Redesigned newsletters and podcasts, and worked on article pages and the homepage.
*Built close working relationships with the Creative Director and newsroom leads to shape editorial product work.
*Coached designers informally and helped improve the diversity of candidate pools.

THE TELEGRAPH   2015-2017  /  London
Digital Product Designer
*Worked on the Live News app, reading-experience features and editorial infographics.
*Designed extensively for Apple News during its early development.

THE TIMES   2014-2015  /  London
Digital Designer
*Contributed visual and UI design to the major Times website redesign.
*Created editorial interactives and supported the iPad edition.

EDUCATION
* Royal College of Art, MA in Visual Communication
* University of Brighton, BA in Graphic Design

References available on request.


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