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 Luke Tudor Griffiths
luketudorgriffiths@gmail.com | LinkedIn | Download PDF NEW!
OBJECTIVE: Product designer and design lead with 10+ years building consumer digital products, combining hands-on design with people leadership. Experienced in developing designers, partnering closely with Product and Engineering, and moving between strategy, research, prototyping and visual craft.
| THE ECONOMIST 2022-Present / London |
Product Design Manager, Engagement Previously Product Design Manager, Ecommerce; Lead Product Designer
 | Lead designers across Engagement, including The Economist app. Manage a team of 5 product designers while staying close to product direction, critique and craft. |  | Led design across subscription journeys: acquisition, engagement, new propositions, account management, switching, cancellation and retention. |  | Pushed subscription marketing beyond conventional ecommerce patterns, toward a more editorial, brand-led approach. |  | Led the redesign of subscription account management, stepping into hands-on design to keep momentum. |  | Recruit, coach and develop designers, and build business cases for promotions. |
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| FINANCIAL TIMES 2017-2022 / London |
Lead Product Designer Previously Senior Product Designer
 | Redesigned newsletters and podcasts, and worked on article pages and the homepage. |  | Built close working relationships with the Creative Director and newsroom leads to shape editorial product work. |  | Coached designers informally and helped improve the diversity of candidate pools. |
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| THE TELEGRAPH 2015-2017 / London |
Digital Product Designer
 | Worked on the Live News app, reading-experience features and editorial infographics. |  | Designed extensively for Apple News during its early development. |
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| THE TIMES 2014-2015 / London |
Digital Designer
 | Contributed visual and UI design to the major Times website redesign. |  | Created editorial interactives and supported the iPad edition. |
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| EDUCATION |
Royal College of Art, MA in Visual Communication
University of Brighton, BA in Graphic Design |
References available on request. |
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