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LUKE TUDOR GRIFFITHS * LEAD PRODUCT DESIGNER * LONDON
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Hi, I’m Luke!! I love the craft of design. Right now I’m having fun designing in Claude, with Figma as a scratchpad. It’s how I designed and shipped this site, though tools change quickly.
More than ten years designing subscription products. At The Economist I lead design across Engagement, including the app, with a team of five designers. |
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~*~ MY WORK ~*~
Giving subscription marketing more confidence
The editorial direction for how The Economist sells subscriptions online. The new offers page became the default and more than doubled mobile performance.
>> ENTER <<
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Rethinking subscription management
Making it clearer to manage, change or leave a subscription. Clear, honest, no traps. The new My Account scored 88% in testing.
>> ENTER <<
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Designing a premium tier through a change of strategy
A junior designer I managed took ownership of the work, and it became part of the case for his promotion.
*** COMING SOON!! ***
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“I have always trusted Luke to not only get the work done, but to appreciate context, invent solutions, and lift and guide those around him.”
-- Liz, CPO @ The Economist |
    
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 luketudorgriffiths@gmail.com | Download my CV (28k)
<< Back to today | Last updated: 8 October 1999 | © 1999 Luke Tudor Griffiths
Designed in Claude, with Figma as a scratchpad (wait, what’s Claude?)
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